August 2024 began with a flourish, marking not just a month but a momentous chapter in my career as an event illustrator: an experience that stood out—a career highlight that I will cherish forever.

As creatives we struggle most of the time between the work we aspire to and the work that comes naturally to us. On top of that we are torn between following a personal vision and meeting the client's expectations for each project. It's a delicate dance between the style you aspire to, your natural expression and external demands.

Sometimes, fortunately, it all comes together, as it did for me in the case of this project: I threw myself into drawing what I felt like doing and what comes easily to me, and it happened to fit the client's needs.

At the end of the year, what better way to end the year than by going to Switzerland to draw. To the Dior shop in Zurich, to be more specific.

A few days ago I had the pleasure to work again in one of my favourite places: the DIOR shop in Frankfurt. I spent there two days drawing the clients who had made a special appointment to be drawn in the newest items.

In preparation I made beforehand these sketches based on the collection that is currently hanging in the shops of the maison

Drunk Elephant recently launched a series of products at an event in Düsseldorf that brought together many influencers and carried the slogan "now glisten to this". What better way to visualise it than using shiny golden discs. And it was the record sleeves that served as a support for my drawings.

Most of the guests were dressed in gold and it was a real joy to capture their clothes in watercolour. At the end, each guest put a gold disc, part of their gift for the evening, in the sleeve with their drawing. The sight of all those drawings, one after the other, on the gold-illuminated shelves was an eye-catcher for the guests. And a nice reward for me.

Last week YSL Germany organised a fantastic event in Berlin to present their new men's perfume MYSLF (what a cool name, by the way). And once again I had to pinch myself as I was chosen as the sketch artist to liven up the evening. So many handsome guys in one night!

It was, as always, non-stop drawing until midnight, but I was very happy to be part of the team on such a special occasion.

This year I see more and more car brands choosing custom illustrations drawn during the event as a way to entertain and give something special and unique to their guests.

The last one I had the chance to work on was a cooperation between Breuninger and Bentley. With the surprise that the other brand taking part in the event was La Prairie, which brought back memories of one of my favourite events.

I recently told you here about my work drawing for Armani Beauty during the last Berlinale. It was actually before the film festival kicked off that I started working for them. They commissioned me to draw the illustrations that would publicise their pop-up store project in press releases and internal company communication.

The drawings had to show what the pop-up store would really look like, inside and out, and contain imagery related to cinema and, above all, the red carpet.

Delighted to have drawn this, I hope you like it.

Last week I was at the Village Outlet in Wertheim. The BOSS brand was offering its customers a special shopping event, with exclusive offers, DJ, drinks and a goodie bag that included two pieces of merchandising that I was responsible for customising.

The star product were the raffia beach bags with the BOSS logo on them, to which I gave a personal touch, making each of them a unique piece, using fashion drawings that I painted on the spot. I used photos from the brand's latest collections as a reference. And as material various special products for painting on textile.