As creatives we struggle most of the time between the work we aspire to and the work that comes naturally to us. On top of that we are torn between following a personal vision and meeting the client's expectations for each project. It's a delicate dance between the style you aspire to, your natural expression and external demands.

Sometimes, fortunately, it all comes together, as it did for me in the case of this project: I threw myself into drawing what I felt like doing and what comes easily to me, and it happened to fit the client's needs.

...this is how I created two images, complete scenes, not just quick sketches, that can be used in a flexible way, in several layouts for different uses. Above this text you can see one of those images in its layout as commercial material (voucher? flyer? invitation?) and here below is the same image and its parts as editorial content (magazine? catalogue?)...

A new champagne glass for Ritzenhoff.

As you might know I participated in last Dressember in my own way: I posted daily the drawing of a dress, so raising money for the Dressember cause...

It was January as the invitation to the pitch came. I was taking part in the MATS Bootcamp and we had been sketching brooches for an assignment which consisted on creating the cover of a notebook.